Case Study: Moen builds Pro market awareness and loyalty with Porchlight

Moen drives 73M+ impressions with Porchlight

Moen sought to establish a strong presence in the professional installer market sold through major retail channels. Their challenge was to increase unaided brand awareness and grow loyalty, particularly among younger professionals. Porchlight was engaged to develop a comprehensive strategy and creative campaign to meet this challenge.

Porchlight developed the "Built for Pros, by Pros" campaign, which included extensive market research, a dedicated brand toolkit, and an integrated media plan spanning audio, digital, social, and print channels. The results were significant, driving over 73 million impressions and 87,000 clicks to the campaign site, with display ads exceeding CTR benchmarks by more than 4x and streaming audio delivering 100% of its planned impressions.

Moen