Case Study: M S International, Inc. creates inspiring digital content with Porchlight

M S International, Inc boosts digital content performance with Porchlight across 25+ distribution centers

M S International, Inc. (MSI), a leading national distributor of flooring and surfaces, faced the challenge of creating ongoing, engaging digital content for its diverse audiences. The company turned to vendor Porchlight for assistance with its digital content development, including email, video, and social media marketing.

Porchlight implemented a multi-channel solution involving paid social media strategies on Facebook, Instagram, and Pinterest, the creation of visually stimulating videos, and strategically timed email campaigns. Through ongoing monthly analysis, Porchlight ensured these efforts were constantly optimized. The results included higher-than-average email open and click-through rates, social media performance that exceeded industry benchmarks, and continuous improvement driven by content analysis.

M S International, Inc