Case Study: Keter achieves #1 selling shed status with Porchlight’s digital product page experience

Keter launches Stronghold Shed to become #1 selling shed on HomeDepot.com with Porchlight

Keter, a global leader in outdoor storage solutions, partnered with the vendor Porchlight to elevate its digital presence and redefine the online shopping experience for the launch of its new Stronghold Shed. The challenge was to create a best-in-class Product Information Page (PIP) for HomeDepot.com that would stand out in the home improvement category and set a new benchmark for communicating product value online.

Porchlight implemented a comprehensive solution involving strategic insight, digital design, and content development. This included conducting in-depth research, creating a visual storytelling strategy with optimized imagery, and developing scalable templates. The results were highly successful, with the Stronghold Shed becoming the #1 selling shed on HomeDepot.com. Porchlight's work delivered a measurable increase in engagement and conversion, providing Keter with a scalable digital framework for future product launches.

Keter