Case Study: Hillman Group elevates eCommerce imagery and brand standards with Porchlight

Hillman Group creates 1,000+ eCommerce assets with Porchlight

The Hillman Group faced a challenge with its Deck Plus brand of deck screws, as poor online imagery was causing consumer confusion and product returns. Lowe's, a major retailer, requested improved ecommerce assets. Hillman engaged the vendor Porchlight for their services in competitive research, photography, ecommerce brand standards, design, and development.

Porchlight implemented a solution by conducting an industry audit and creating high-quality, contextual product photography that addressed user concerns. They also developed a systematic branding guide for the imagery to ensure consistency. This work resulted in the Deck Plus product becoming a best-seller with a 4.8-star rating at Lowe's. Porchlight delivered over 1,000 assets for 141 SKUs and created ecommerce standards for four of Hillman's brands.

Hillman Group