Case Study: hansgrohe crafts a compelling product story with Porchlight

Hansgrohe launches four 15-second videos with Porchlight

Hansgrohe, a manufacturer of high-quality kitchen and bath fixtures, needed to launch and craft a compelling story for its new Joleena collection. They turned to the vendor Porchlight to develop a narrative concept and create the visual marketing assets to bring this new product line to life.

Porchlight developed the "Everyday Moments" concept, positioning the fixtures as the backdrop for life's special events. They executed this by producing four short videos and a full suite of photography that captured authentic, detail-oriented scenes. The resulting marketing collateral successfully launched the elegant Joleena line, connecting it to the hearts and homes of millions of consumers.

Hansgrohe