Case Study: Equinox Louvered Roofs drives demand for outdoor living with Porchlight's multi-channel digital strategy

Equinox Louvered Roofs grows marketing lists steadily with Porchlight

Equinox Louvered Roofs, a provider of architectural louvered roof systems, faced the challenge of generating demand for its unique product among both homeowners and commercial business owners. To increase brand awareness and leads, the company partnered with the vendor Porchlight for a multi-channel digital strategy.

Porchlight implemented a comprehensive solution that included a redesigned website with audience-specific user experiences, client testimonial videos, and targeted campaigns across organic social, paid social, and paid search channels. These efforts successfully built brand awareness among end-users and generated leads by funneling business owners to online tools, resulting in steady growth for Equinox's marketing lists.

Equinox Louvered Roofs