Case Study: Eco Cork Foam takes underlayment national at The Home Depot with Porchlight

Eco Cork Foam expands to 2,335 Home Depot stores with Porchlight

Eco Cork Foam, a manufacturer of underlayment products, faced the challenge of expanding from a test market into a national sales rollout at The Home Depot. They needed to maximize their brief window of opportunity to connect with customers who only shop for such niche products when a specific need arises. To ensure the test was successful and support this major growth, they partnered with the marketing agency Porchlight.

Porchlight implemented a comprehensive solution that included immersive product research, a brand refresh, new product packaging, and the development of a new website. Their strategy balanced in-store visual merchandising with a robust digital marketing plan, which involved creating new content, managing social media, and running PPC campaigns. As a result, Eco Cork Foam became one of the bestselling and highest-rated underlayments on homedepot.com and successfully expanded its availability to over 2,335 Home Depot stores nationwide.

Eco Cork Foam