Case Study: Dynamite achieves national brand exposure with Porchlight’s branding and packaging refresh

Dynamite launches a 1-pound PR kit with Porchlight

Dynamite Plant Food, a plant food company, needed a design partner to help them achieve national exposure for their brand. They engaged Porchlight, a vendor with strong ties to The Home Depot, for a comprehensive branding and identity update that included packaging design, POP displays, and in-store communications.

Porchlight redesigned the product's bottle, opting for a sleek, ergonomic shape and a tamper-proof shrink-sleeve label featuring custom photography to make the packaging pop. The vendor also created several outdoor POP displays, internal communication cards for store associates, and a PR kit to support the launch. This holistic solution successfully revived the brand's packaging and provided the tools needed for a major retail rollout.

Dynamite