Case Study: DiversiTech Elevates Grill Pad Packaging with Porchlight

Diversitech redesigns grill pad packaging with Porchlight for clearer shelf impact

Diversitech, North America's largest manufacturer of equipment pads, faced a challenge with the packaging for their flagship product, The Original Grill Pad. The initial design centered on an image of a grill rather than the product itself and featured text that was too small to read from a distance. They partnered with the vendor Porchlight for a packaging redesign to better highlight the product and communicate its benefits more effectively.

Porchlight redesigned the packaging to make the product the hero, placing "The Original Grill Pad" in large letters front and center. They added icons to quickly show the product's uses and created a new merchandising system to hold the product upright on shelves. While the case study does not provide specific metrics, the solution by Porchlight successfully addressed the structural and communicative challenges of the original packaging.

Diversitech