Case Study: Burkmann Nutrition elevates Song of America bird seed packaging with Porchlight

Burkmann Nutrition rebrands Song of America with Porchlight using 72 print plates

Burkmann Nutrition, a bird seed company, faced the challenge of outdated and generic packaging for its Song of America product line sold at Ace Hardware. They engaged the vendor Porchlight for a comprehensive rebranding and packaging redesign service to elevate their shelf presence to a premier level and better differentiate their numerous product blends from competitors.

Porchlight implemented a solution that included extensive market research, competitive analysis, and the creation of six distinct bag designs to organize the product line. They refreshed the logo, added a carrying handle, and utilized 72 unique printing plates to produce the new packaging. The result was a successful rebrand that met printing guidelines and greatly improved the product's shelf appeal at Ace Hardware stores, with the client expressing extreme satisfaction with the new designs.

Burkmann Nutrition