Case Study: Berry Plastics achieves a consistent, scalable trash bag packaging redesign with Porchlight

Berry Plastics scales Iron-Hold packaging with Porchlight across 3 product families

Berry Plastics hired Porchlight to redesign the packaging for their Iron-Hold trash bags. The initial challenge was to create color and logo consistency across the product line. A greater challenge emerged to develop a distinct design that could stand apart from both opening price point products and national brands without blending in with either.

Porchlight implemented a comprehensive solution that included competitive research, new photography, and three distinct packaging design versions. The final scalable design organized the product families by color and gallon size, establishing a consistent brand standard. This work expanded beyond packaging, leading Porchlight to also create trade show booths, sales sheets, coupons, and digital ads for the client.

Berry Plastics