Case Study: Berry Global boosts tape sales with Porchlight's IRONFORCE brand launch

Berry Global makes IRONFORCE a top-selling tape in 3 months with Porchlight

Berry Global, a manufacturer of plastic products and adhesives, faced the challenge of launching a new consumer tape brand that could stand out in the oversaturated DIY market. They engaged the vendor Porchlight to build a comprehensive new brand identity from the ground up.

Porchlight developed the name Ironforce to communicate strength and durability, then created a matching visual identity and premium packaging inspired by engineered excellence. The solution also included key messaging, a sales-driving website, and an educational video. As a result, Ironforce became one of the top-selling tapes in The Home Depot's plumbing department shortly after launch and continues to be a strong seller. Porchlight's work successfully established the new brand in the marketplace.

Berry Global