Case Study: Atlas Roofing Corporation achieves a bigger, bolder trade show presence with Porchlight

Atlas Roofing Corporation scales 2026 trade show booths across 2 flagship events with Porchlight

Atlas Roofing Corporation, a North American manufacturer of building materials, faced the challenge of reinventing its trade show presence. They needed a single, bolder booth concept to unify its four distinct product divisions, moving past simple giveaways to provide real product education. The company selected Porchlight through an RFP process to lead the creative and environmental design for its flagship events.

Porchlight developed a cohesive design system with dedicated zones for each product division and hands-on educational displays. Their solution included a second-story meeting space and tailored messaging for different show audiences. As a result, Porchlight’s concepts were selected to lead creative for both the World of Concrete and International Builders' Show exhibits, giving Atlas a larger, bolder presence and a scalable design system for future events.

Atlas Roofing Corporation