Case Study: Ames Research Laboratories achieves a modern, branded packaging look with Porchlight

Ames Research Laboratories modernizes packaging with Porchlight and removes all non-essential front-label information

Ames Research Laboratories, a family-owned business known for its innovative coatings, faced a challenge with dated product packaging that lacked scientific sophistication and flexibility for their expanding product line. They engaged the vendor Porchlight for branding and packaging design services to address this universal issue.

Porchlight implemented a modern, straightforward packaging system that established a cleaner brand architecture. The solution involved removing non-essential information, creating a system of iconography and technical illustrations, and developing unique custom photography. The new design features a simplified logo and a clear hierarchy of information. According to the company's Vice President of Sales & Marketing, Porchlight was commended for its creativity, quality, and expediency in delivering the project.

Ames Research Laboratories