Case Study: Amerimax improves website traffic and product discovery with Porchlight

Amerimax redesigns website in 1 phase with Porchlight

Amerimax, a manufacturer of home gutter systems, faced the challenge of generating more traffic to its website for a product that homeowners rarely think about. The vendor Porchlight was engaged to help address this need.

Porchlight implemented a website redesign focused on an educational, problem/solution format to meet consumer needs. This solution simplified the shopping experience by providing a step-by-step guide to fixing specific gutter-related issues. The vendor Porchlight helped Amerimax reposition its site to attract customers seeking solutions rather than just products.

Amerimax