Case Study: 1791 Gunleather brings Everyday Carry to retail with Porchlight

1791 Gunleather launches EDC with Porchlight and delivers 60 unique products

Porchlight partnered with 1791 Gunleather, a company looking to expand from leather holsters into a new line of handmade leather tool and utility belts. Their challenge was to successfully break into the competitive home improvement retail space with this new Everyday Carry (EDC) product line.

Porchlight conducted extensive market research and competitive analysis to develop a unique brand positioning for EDC, culminating in the tagline "Life’s an Adventure. Be Ready." They created distinctive packaging with custom illustrations and an acetate window for each of the 27 products. The solution was highly successful, resulting in 60 unique products for the EDC line now available on major platforms like Amazon, which were celebrated by the client for their craftsmanship and market appeal.

1791 Gunleather