Poq
12 Case Studies
Case Study: Chi Chi London drives global growth with Poq
A Poq Case Study
Occasion-wear label Chi Chi London launch native retail app as part of global expansion plans
Chi Chi London, one of the UK’s fastest-growing private womenswear businesses, was looking to improve the mobile shopping experience as mobile traffic increased and the brand prepared for aggressive international expansion. To support this growth strategy, Chi Chi London chose Poq and its SaaS app platform to launch native retail apps on iOS and Android.
Poq implemented the mobile apps to make shopping quicker and easier while helping Chi Chi London drive more revenue from mobile customers. The launch supports the brand’s global plans, including future websites for Germany, France and the US, and Poq cited fast fashion retailers often seeing incremental revenue growth after app launches, although no specific post-launch figures were provided.
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Chi Chi London
Gio Najar
Founder and Director