Case Study: MADE.COM launches iOS app and improves mobile shopping with Poq

MADE.COM launches iOS app built on Poq app commerce platform

MADE.COM, the online design brand known for affordable furniture and homewares, needed a better mobile shopping experience as more than 60% of its traffic came from mobile devices. To meet that challenge, the retailer chose Poq’s app commerce platform to launch a new iOS app quickly while keeping control over the customer experience and supporting future international expansion.

Poq implemented a highly functional SaaS-based ecommerce platform that let MADE.COM customize the app in-house and bring it to market fast. The company said it would closely monitor app performance against mobile web and desktop, with the main expected benefit being improved conversion rates, while Poq also laid the groundwork for an Android app and other technology integrations.

Made.com

Jonathan Howell

CTO