Case Study: Sakalbaba boosts engagement and conversions with Popupsmart

How Sakalbaba Leverages Popupsmart for Better Engagement

Sakalbaba, a Turkish beard care brand, sought to increase customer engagement and grow its Instagram following for its new international e-commerce website. To achieve this, they turned to the vendor Popupsmart and its popup campaign service.

Popupsmart implemented targeted popup campaigns, including one to connect with their Instagram community and another to promote a spring sale with a sense of urgency. The results were significant, with Sakalbaba achieving a 23.39% conversion rate on its sale campaign and reporting a 310% increase in interaction and a 280% increase in customer engagement, effectively doubling their overall conversion rate.

Sakalbaba