Case Study: Brico Depot boosts conversions and email subscribers with Popupsmart

Elevating Brico Depot's Online Experience with Popupsmart 4.51% Conversion Rate Boost

Brico Depot Romania, a home improvement retailer, sought to improve the user experience on its high-traffic website. Their challenge was to better promote products, raise awareness for new catalogs, and reduce the number of visitors exiting their site. They turned to the vendor Popupsmart and its popup campaigns to address these goals.

Popupsmart implemented targeted popups using features like an "After 90 seconds" exit-intent trigger on all pages. This solution effectively captured user attention and guided them to relevant promotions and content. The results were significant, with Popupsmart helping to achieve an impressive 4.51% conversion rate, a 3x increase in conversions, and a 120% growth in email subscribers.

Brico Depot