Case Study: Scrumbles achieves a 20% conversion rate increase with Poptin

Scrumbles boosts newsletter sign-ups by 20% in 2 weeks with Poptin

Scrumbles, a UK-based company offering natural pet food, sought to grow its email newsletter sign-ups to boost its customer database. Before partnering with Poptin, the company was handling this process manually through built-in website features and collecting sign-ups at events.

Poptin implemented a pop-up form on the Scrumbles website to address this challenge. This solution delivered significant results, generating 56 new newsletter sign-ups and achieving a conversion rate of 20% within just two weeks of launch. Scrumbles plans to further maximize Poptin for future initiatives like converting blog readers to shoppers and promoting new products.

Scrumbles