Case Study: WPP Enterprise Technology Communications Team achieves higher engagement and efficiency with Poppulo

WPP Enterprise Technology Communications Team doubles engagement with Poppulo

The WPP Enterprise Technology Communications Team, part of a global professional services holding company, faced significant challenges with its legacy communication systems. The team needed to create greater efficiencies, improve colleague engagement with IT communications, and gather valuable feedback, but their outdated technology was not fit for purpose. This resulted in low engagement rates and an inability to effectively mine data from all-colleague surveys. They turned to the vendor Poppulo for a solution using its employee communications and engagement software.

Implementing Poppulo's platform revolutionized the team's capabilities, creating a "night-to-day" shift in their operations. The solution delivered dramatic time savings, with each communicator saving nearly 15 hours per month. Most notably, Poppulo enabled the team to double their communication engagement rates and finally access previously unreliable employee feedback data. The success led to wider adoption of Poppulo across the WPP organization, significantly raising the benchmark for internal communications.

WPP Enterprise Technology Communications Team