Case Study: WentWorth Institute of Technology achieves a rapid pivot to distance learning with Poppulo

WentWorth Institute of Technology boosts COVID-19 email open rates 15% with Poppulo

Wentworth Institute of Technology faced the immense challenge of pivoting its entire campus to remote learning and operations at the onset of the COVID-19 pandemic. The communications team needed to effectively manage and disseminate a high volume of rapidly changing information to students, faculty, and staff without causing overload, all while establishing itself as a trusted source amidst widespread uncertainty. They accomplished this using the Poppulo internal communications platform.

The solution involved using Poppulo to personalize content through smart targeting, ensuring each audience segment received only the most relevant information. This "less is more" approach, combined with advanced analytics to test and refine messaging, positioned the university's communications as the single source of truth. Poppulo helped achieve a 15% increase in open rates for COVID-19 communications and a 57% increase for messages from the university president, demonstrating greater audience confidence and engagement.

WentWorth Institute of Technology