Case Study: Tata Realty unifies internal communications after a merger with Poppulo

TATA Realty reaches 99% platform adoption with Poppulo

Tata Realty, one of India's fastest-growing real estate companies, faced the challenge of unifying employees from three recently merged companies that were geographically dispersed and culturally separate. Their workforce was heavily reliant on mobile devices and ad-hoc communication tools like WhatsApp, lacking a common digital space for engagement. They partnered with Poppulo to implement a centralized, mobile-friendly employee communication platform to forge a common identity and streamline information sharing.

Poppulo's solution provided a Single Sign-On platform with an intuitive user experience, targeted communication features, and engagement tools like Poppulo Trees, which linked activity to corporate social responsibility initiatives. The results were exceptional, with 99% of employees registered on the platform and an engagement rate reaching 90%. This initiative was crucial in cementing the merger, and the platform later became the central pillar of all internal communications, earning Tata Realty industry awards for their success.

TATA Realty