Case Study: Pladis expands internal communications with Poppulo

Scaling communications and driving business value

Pladis, one of the world’s leading snack companies, needed a more scalable way to manage employee communications as it grew rapidly after its 2016 formation. With a global workforce of 16,000 across 25 factories in 11 countries, internal communications had been handled by a single person using traditional email tools that were not well suited to the company’s changing needs.

Pladis selected Poppulo to replace its email blaster with an omnichannel communications platform that offered hyper-personalized targeting, data-driven analytics, Workday integration, and governance controls. Poppulo enabled multiple teams, including IT, HR, the brand team, and leadership communications, to send messages safely and with less oversight, helping Hargreaves broaden internal communications and support the One Pladis value.

Pladis

Steve Hargreaves

Internal Communications Manager