Case Study: Roeslein & Associates unifies global communications with Poppulo

Roeslein & Associates boosts internal comms to 85% open rates with Poppulo

Roeslein & Associates, a global manufacturing construction company, faced challenges in effectively communicating with its diverse and growing workforce of both deskless and office employees. After several mergers and acquisitions, their existing marketing email platform and digital signage solution lacked the necessary scalability, analytics, and governance. This made it difficult to reach all employee segments in multiple languages and maintain brand compliance, prompting them to seek a consolidated comms platform from vendor Poppulo.

Poppulo implemented its Harmony platform, including Digital Signage, Email, and Feeds, to consolidate Roeslein's communications. The solution provided powerful analytics, integrated with existing tools like Microsoft Teams, and allowed for easy translation of content. As a result, Roeslein saw employee open rates for communications jump from below the industry average of 63% to 85% across all channels. The platform became a critical part of their onboarding process for new acquisitions and proved so valuable that executives requested its immediate implementation in newly acquired facilities.

Roeslein & Associates