Case Study: ZS improves global internal communications with Poppulo digital signage

Powering Global Internal Communications with Digital Signage at ZS

ZS, a global professional services firm with more than 13,000 employees across 40 offices on four continents, needed a more scalable and cohesive internal communications approach as it expanded globally and moved to hybrid work. Having already used Poppulo’s email platform for five years, the company wanted to consolidate digital signage management and create a stronger multi-channel setup for both firm-wide and local communication.

With Poppulo, ZS centralized email and digital signage under one platform, used branded templates and a champion program, and added targeting by region, country, and office through labels. The result was a more efficient and relevant communications channel: content management time fell by approximately 80%, more than 90% of employees said they felt informed about the firm’s vision, strategy and business priorities, and 70% of offices now use local playlists.

ZS

Nicholas Burrage

Senior Corporate Communications Associate