Case Study: National Grid improves employee communications and engagement with Poppulo

National Grid cuts quarterly report time by 50% with Poppulo

National Grid, a global energy and utilities company with over 35,000 employees, faced challenges in aligning its internal communications with business goals due to a dispersed and diverse workforce. Their internal team, led by Sally Jackson, struggled with communication noise, an inability to target content, and a lack of analytics to measure performance. To modernize their channels and improve the employee experience, they turned to the vendor Poppulo and implemented its Harmony platform.

By using Poppulo Harmony for targeted email and newsletter communications, National Grid achieved significant results. The solution enabled advanced analytics, personalized content, and a new "push and pull" comms strategy. Measurable impacts included a 50% time saving in producing quarterly reports, a 79% positive response rate on values-related engagement survey questions, and almost 1,000 teams recognized in a peer campaign. Poppulo provided the insights and tools necessary to make communications more relevant and effective.

National Grid