Case Study: Encompass Health achieves measurable internal comms outcomes and improved employee engagement with Poppulo

Measuring the outcome of internal comms at Encompass Health

Encompass Health, a North American healthcare provider with 38,000 employees, struggled to measure and prove the impact of internal communications using tools not built for comms. The communications team couldn’t track true engagement or behavior change, relied on a time‑consuming 25‑page PDF newsletter that employees ignored, and lacked the data to show business value — so they turned to Poppulo for an email distribution and internal comms solution.

Poppulo implemented Campaign Outcome Surveys and Poppulo Insights to quantify shifts in employee understanding and sentiment, segment engagement by location and role, and replace the PDF with a targeted weekly newsletter and leader‑only emails. Using Poppulo, Encompass Health demonstrated measurable improvements (for example, clear post‑campaign gains in diversity understanding), tracked campaigns like nurse‑retention, developed employee personas, and gained stronger senior‑leader recognition as internal comms became a strategic driver.

Encompass Health

Alyssa Hagan

Associate Director of Internal Communications & Engagement