Case Study: Centrica achieves unified cross-channel measurement and improved employee engagement with Poppulo

Measuring the impact of IC across channels at Centrica

Centrica, a multinational utilities company serving over 28 million customer accounts and roughly 55,000 employees, faced a fragmented internal communications landscape: the central IC team lacked visibility into which channels were working, local communicators sent duplicate or irrelevant messages, and there was no way to measure engagement across email, intranet and social channels. To address this, Centrica partnered with Poppulo and adopted Poppulo Analytics and its enterprise communications platform.

Poppulo delivered cross‑channel measurement, audience segmentation and enterprise controls, enabling Centrica to quantify Yammer adoption, track channel usage by business unit and location, and personalise communications so employees receive only relevant email. As a result, Centrica improved collaboration among communicators, reduced irrelevant messaging, increased engagement with CEO video updates, and now measures the true value of its employee communications — with Poppulo also providing ongoing support.

Centrica

Matt Scott

Digital Channels Specialist