Case Study: Maximus boosts employee engagement and alignment with Poppulo

Maximus drives 80% open rates with Poppulo

Maximus, a leading government contractor, faced the challenge of aligning its 34,000+ distributed employees with company goals due to separate business units and secure, varied work environments. To drive better business results, they turned to Poppulo for an integrated employee communications platform, aiming for a data-driven strategy to improve how, when, and to whom they delivered messages.

Using Poppulo's Enterprise platform, Maximus implemented a solution featuring strong governance, multiple channels like email and mobile, data-driven analytics merged with other tools, and personalization via Workday integration. This approach enabled them to create targeted campaigns and build an ambassador network. The results included an 80% overall open rate, a 90% open rate among supervisors, an average reading time of three and a half minutes, and successfully connecting one-third of their workforce through the Poppulo Mobile app.

Maximus