Case Study: MACSF achieves 98% intranet adoption and 25M impressions with Poppulo

MACSF achieves 98% intranet adoption and 25M impressions with Poppulo

MACSF, a French mutual insurer for healthcare professionals with over 1,700 employees, faced the challenge of diluted and scattered internal communications across multiple tools. This made it difficult to ensure a consistent understanding of company strategy and priorities in their multisite environment. They turned to the vendor Poppulo to implement a unified intranet platform to centralize information and increase engagement.

Using the Poppulo platform, named MIA, MACSF created a single communication hub featuring regular editorial formats like newsletters and videos. The solution drove 98% adoption across their workforce and generated over 25 million impressions in a year. Key results included a 72% newsletter open rate and the use of video to make complex strategic topics more accessible and engaging for all employees.

MACSF