Case Study: Informa elevates internal communications with Poppulo

Informa boosts internal comms with Poppulo for 7,500+ employees

Informa, a leading business intelligence, academic publishing, knowledge and events business with over 7,500 employees, faced challenges in its internal communications. The team, led by Internal Communication Manager Patrik Edvardsson, lacked tools to measure engagement with their messages or ensure emails were visually impactful and on-brand across all devices. They needed a solution that would allow them to communicate effectively and demonstrate the value of their efforts.

By implementing Poppulo, Informa gained the ability to target content to specific employees, create branded email templates, and use analytics to present data-driven performance reports to senior management. The Poppulo platform also supported organizational change programs and streamlined event management. As a result, internal communications became more relevant and productive, and the team elevated its strategic position within the company, earning a seat at the table for planning how changes are communicated.

Informa Information Management Experts