Case Study: Volkswagen Financial Services UK (VWFS) achieves improved DE&I representation and high employee engagement with Poppulo

Increasing the representation of diverse faces and voices throughout the organization at Volkswagen Financial Services UK Ltd.

VWFS (Volkswagen Financial Services UK Ltd) sought to increase representation of diverse faces and voices across its 1,200‑person UK operation after a listening forum revealed powerful employee experiences. VWFS partnered with Poppulo, using Poppulo’s omnichannel internal communications platform to launch a DE&I program focused on listening, educating and driving cultural change so employees could be their authentic selves.

Using Poppulo, VWFS ran off‑site listening sessions, "Creative Coffee" board dialogues, a 100% Me video series, a weekly Poppulo newsletter and interactive campaigns (custom banners, drag‑and‑drop components), achieving about an 80% newsletter open rate and an 81% open rate on the National Superhero Day campaign. Poppulo’s platform helped create DE&I advocates across every department, boosted engagement, attracted applicants who cited the videos, and delivered measurable progress toward VWFS’s inclusion goals.

VWFS