Case Study: World Vision achieves faster, more engaging internal communications with Poppulo

How World Vision improved their internal communications strategy with better metrics and improved platform agility

World Vision, a Christian humanitarian NGO with over 37,000 team members across hundreds of offices, struggled to deliver timely, targeted internal communications. The team relied on slow, long flipbooks tied to an outdated SharePoint, had poor and inaccessible metrics, no interactivity or commenting, and difficulty reaching staff on mobile — all of which made it hard to keep global teams aligned.

World Vision implemented the Poppulo internal communications platform, gaining mobile-friendly publishing, easy-to-read analytics, A/B testing and multilingual support. Poppulo let the team send CEO and leader videos that drove engagement, increase newsletter frequency from twice a month to eight a month, update all 37,000 staff in under 30 minutes, and achieve leader-targeted open rates around 75%, delivering clear time savings and measurably better engagement.

World Vision

Christine Head

Global Internal Engagement Communications Manager