Case Study: Wentworth Institute of Technology achieves rapid pivot to near-100% distance learning and boosts engagement with Poppulo

How Wentworth Institute of Technology pivoted to distance learning in a matter of days as COVID-19 spread

WentWorth Institute of Technology rapidly shifted from classroom-based operations to nearly 100% distance learning when COVID-19 struck, creating urgent communication challenges for students, faculty and administrative staff. The university’s internal communications team turned to the Poppulo internal communications platform to organize and deliver large volumes of evolving information, coordinate multiple contributors, and advise leadership on clear, timely messaging.

Using Poppulo’s scheduling, smart targeting and advanced analytics, WentWorth Institute of Technology consolidated communications, personalized content by role and class affiliation, and tested messaging to maximize engagement. The approach helped mobilize over 4,300 students and 500 faculty and staff in less than 14 days, positioned the campus newsletter as the single source of truth, and drove measurable lifts in engagement — COVID-19 communications opened 15% above normal and messages from the President were 57% higher — while saving time and reducing audience overload.

WentWorth Institute of Technology

Karmon Runquist

Director of Web & Digital Communications