Case Study: London Borough of Tower Hamlets improves internal engagement and communication with Poppulo

How London Borough of Tower Hamlets Leverages Poppulo to Drive Internal Change

London Borough of Tower Hamlets, a government organization serving more than 300,000 people, launched a major “People First” transformation in 2023 to reshape services, support staff through change, and build a culture of transparency and two-way communication. The internal communications team needed a way to keep employees informed, visible senior leaders, and engaged in the council’s continuous improvement journey, and it used Poppulo to support that effort.

Using the Poppulo platform, the team expanded from a single staff newsletter to multiple audience-specific communications, including directorate newsletters, leadership events, and channels for comments and feedback. Poppulo analytics helped the team measure engagement and adjust messaging, contributing to employee completion of My Annual Review rising from 25% in 2022/23 to 93% in 2023/24, attendance at the Chief Executive Roadshow doubling, Staff Conference and Awards attendance increasing by almost 400%, and 84% positive feedback on understanding of key issues.

London Borough of Tower Hamlets

Asha Isaac

Internal Communications Manager