Case Study: Lincoln Financial Group achieves increased employee engagement through centralized, measurable communications with Poppulo

How Lincoln Financial Group increased employee engagement across the organization

Lincoln Financial Group, a North American financial services firm with over 10,000 employees, faced decentralized, siloed internal communications driven by legacy systems that lacked branded templates, personalization, audience targeting or any meaningful metrics. This created overlapping messages and low engagement across business units, so Lincoln sought a single platform to centralize and professionalize internal communications and measurement — selecting Poppulo to fill that gap.

Lincoln centralized communications under a new VP and implemented the Poppulo platform to create, send, personalize and measure campaigns from one tool. Poppulo brought branded templates, easier content creation, audience targeting, event tools and a campaign dashboard; as a result Lincoln reduced message volume while increasing relevance and engagement, shifted internal comms from administrative to consultative, and ran a successful post‑acquisition onboarding campaign reaching 2,000 employees with a 98% delivery rate and fewer support calls.

Lincoln Financial Group

Lindsey Sofia

Corporate Communications