Case Study: Aon reduces information overload and boosts employee engagement with Poppulo smart email

How Aon overcame information overload using smart email

Aon, a global firm with more than 69,000 employees across 500 offices in 120 countries, faced inconsistent internal messaging and disengagement caused by information overload. An internal communications audit led by Margaret Barrett found over one hundred disparate newsletters, low-value print publications and distribution gaps. Aon worked with vendor Poppulo to address these challenges using a smart email approach.

Poppulo helped Aon streamline and standardize communications by implementing a responsive, personalized email newsletter for each employee, a formal sign-off process to manage information flow, and targeted content by business unit and region. The Poppulo-driven solution reduced information overload, improved relevance and timeliness of messages, and increased the reach and engagement of Aon’s internal communications.

Aon