Case Study: Gilead Sciences, Inc. achieves global, personalized DE&I impact with Poppulo

Gilead leads the way with successful DE&I implementation

Gilead Sciences, Inc., a global biopharmaceutical company, needed to scale a new DE&I program internationally while keeping communications local and personal. To meet that challenge, Gilead’s Public Affairs and DE&I teams used Poppulo’s omnichannel platform to deliver governed, personalized messaging across regions and Employee Resource Groups.

Using Poppulo, Gilead launched dedicated accounts (for example, the PRIDE Alliance), centralized newsletters and rich media, and measured engagement with open and click‑through rates to demonstrate impact to leadership. The program drove measurable change—a 20% increase in women on the Swiss Leadership Team (10% across the affiliate), earning the Swiss LGBTI label, expanded leadership diversity including a VP-level Black Equity role, and clear engagement improvements tracked via Poppulo metrics.

Gilead Sciences, Inc.

Nishma Patel

Senior Specialist in International Public Affairs