Case Study: Euromaster France boosts frontline engagement with Poppulo

Euromaster France boosts internal engagement 43% with Poppulo

Euromaster France, a vehicle maintenance subsidiary of Michelin with 2,700 employees, faced a significant internal communication challenge. As a highly decentralized organization, nearly two-thirds of its field technicians lacked a professional email address, making it difficult to connect and engage these frontline teams with the company's mission and values using traditional digital tools like an intranet. To address this, Euromaster turned to the vendor Poppulo for an internal communication solution.

Poppulo provided a mobile-first, inclusive platform that was accessible to all employees, including those without a corporate email. The solution empowered employees to generate 90% of the content themselves, fostering an authentic and engaging space that strengthened team cohesion. The results were substantial: a 93.7% increase in users, 994 monthly active users, and over 132,000 monthly impressions. Poppulo became a vital social barometer for the company and a key lever for improving employee retention and collective pride.

Euromaster France