Case Study: ERM achieves real-time, cross-channel employee communication insights with Poppulo Analytics

ERM’s Path to Employee Communication Analytics Success

ERM, a global environmental consultancy of 5,000 employees, faced a measurement challenge: its five-person Internal Communications team relied on an annual survey and siloed, one-dimensional metrics (opens, clicks) that were laborious to gather and didn’t show impact against business priorities. To get timely, actionable insight they partnered with Poppulo and selected Poppulo Analytics to simplify reporting and prove the value of employee communications.

Poppulo implemented Poppulo Analytics with a customer action plan, business-case materials and a workshop to define cross-channel reports (email, SharePoint, Yammer, Vimeo), delivering a single real-time dashboard and downloadable, audience-tailored reports. The result was three-dimensional reporting, major time savings from eliminating manual data pulls, the ability to monitor and adjust campaigns mid-flight, and stronger, strategic conversations that demonstrably link communications to ERM’s business priorities.

ERM

Neil Griffiths

Senior Manager, Global Communication