Case Study: ERM transforms employee communication analytics with Poppulo Analytics

ERM transforms employee communication measurement across 4 channels with Poppulo

ERM, a global sustainability consultancy with over 5,000 employees, faced significant challenges in measuring the impact of its internal communications. The team struggled with labor-intensive, siloed data from sources like its annual employee survey, which only provided a limited snapshot of engagement and lacked meaningful, real-time insights. To address this, ERM partnered with Poppulo to implement Poppulo Analytics, seeking a solution that would simplify reporting and prove the value of their communications on business goals.

Poppulo worked in partnership with ERM to tailor its analytics solution, integrating data from email, SharePoint, Yammer, and Vimeo into a single, real-time dashboard. This provided ERM with strategic, multi-dimensional reporting that moved beyond basic metrics to show how content resonated with specific business priorities. The solution saved the team significant time previously spent on data collation, allowing them to focus on analysis and make informed, mid-campaign adjustments. With Poppulo, ERM elevated its internal communications to a strategic role, enabling data-driven conversations with business leaders and proving its value to the organization.

ERM