Case Study: Encompass Health improves internal communications outcomes with Poppulo

Encompass Health retires 25-page newsletter and improves comms outcomes with Poppulo

Encompass Health, a healthcare provider with over 38,000 employees, faced significant challenges in measuring its internal communications. Their team, led by Associate Director Alyssa Hagan, used tools not designed for internal comms, which prevented them from tracking employee engagement and proving the business value of their efforts to senior management. They sought a solution from the vendor Poppulo to move beyond simple open rates and understand how communications affected employee sentiment.

By implementing Poppulo, the team gained the ability to measure outcomes through features like Campaign Outcome Surveys. This allowed them to quantify changes in employee understanding on key initiatives like diversity and nurse retention. Poppulo also provided data-driven insights that led to more targeted communications and the retirement of a lengthy PDF newsletter in favor of a well-received weekly digest. The solution provided by Poppulo equipped the team with valuable data, resulting in greater recognition from senior leadership and a shift to being viewed as a strategic driver within the company.

Encompass Health