Case Study: Informa Information Management Experts achieves elevated internal communications and measurable engagement with Poppulo

Elevating internal communications at Informa

Informa Information Management Experts, a global business intelligence, academic publishing and events company with over 7,500 employees, struggled to measure who was reading internal messages and to deliver visually consistent, on‑brand emails across devices. Patrik Edvardsson, Internal Communication Manager for Informa’s Business Intelligence division, found existing tools inadequate for targeting, analytics and event communication, so the organization turned to Poppulo (using features such as dynamic content targeting, Poppulo Analytics and Poppulo Events).

Poppulo implemented targeted dynamic content, branded responsive templates, analytics and event management so Informa can send the right message to the right employee, manage town halls on a single platform and support company‑wide change programs. Poppulo’s analytics enabled Patrik to present quarterly internal comms performance to senior management, shifting decisions from opinion to data, while targeted content and on‑brand emails have translated into improved productivity and higher employee engagement.

Informa Information Management Experts

Patrik Edvardsson

Internal Communication Manager