Case Study: Hilton San Francisco Union Square drives event bookings and branding revenue with Poppulo

Driving Event Bookings and ROI at the Hilton San Francisco Union Square

Hilton San Francisco Union Square, a hospitality property in North America, worked with Poppulo to improve wayfinding across its three towers and later the expanded 175,000-square-foot complex. As the hotels hosted roughly 300 events annually, they also needed a way to use signage to win site visits, support event bookings, create flexible branding opportunities, and cross-promote onsite outlets.

Poppulo provided Visual Communications Management services and a software upgrade to help the sales and marketing teams create personalized site visits and a branding program. Within one month of using Poppulo’s service, the properties began using their signage networks to create personalized site visits and sell digital branding packages, and the early results prompted them to expedite their upgrade to Poppulo.

Hilton San Francisco Union Square