Case Study: CDK Global achieves 92%+ open rates and stronger employee engagement with Poppulo

Delivering effective internal communications campaigns

CDK Global, led by International Internal Communications Director Sian Cargan, needed to drive participation in a Global Hackathon and improve how campaign communications were delivered across 30+ countries. They engaged Poppulo, using its internal communications platform, to address problems including inconsistent visual branding, lack of engagement measurement, and employee disengagement caused by irrelevant email noise.

Poppulo enabled CDK Global to send branded, media-rich campaign emails, consolidate content into targeted newsletters, and measure engagement across the business. The results included open rates rising to over 92%, clearer campaign performance insight, stronger senior-management recognition of internal comms, and overall bigger, more effective campaigns — all achieved with Poppulo’s tools.

CDK Global

Sian Cargan

International Internal Communication Director