Case Study: CDK Global achieves stronger employee engagement with Poppulo

CDK Global boosts employee newsletter open rates to over 92% with Poppulo

CDK Global, a leading provider of automotive software, faced challenges in delivering cohesive internal communications campaigns. Their difficulties included creating visually consistent content, measuring engagement, and cutting through the clutter of irrelevant employee emails. To address this, they turned to the vendor Poppulo for its internal communications solutions.

By implementing Poppulo, CDK Global gained the ability to create impactful branded emails with rich media and consolidate content into newsletters, which reduced unnecessary emails and increased open rates to over 92%. The Poppulo platform also provided crucial measurement tools to track campaign engagement. This resulted in more effective communications and a noticeable increase in respect for the internal communications function from senior management.

CDK Global