Case Study: Cambridge University Press & Assessment boosts employee engagement with Poppulo

Cambridge University Press boosts newsletter open rates to 85% with Poppulo

Cambridge University Press & Assessment faced the significant challenge of achieving communication cut-through and engagement during its large-scale organizational merger, which was further complicated by the COVID-19 pandemic. The internal communications team needed to ensure critical messages were received and acted upon by a global employee base while reducing information overload. To address this, they turned to the Poppulo platform for data-driven communications.

Using Poppulo, the team consolidated multiple newsletters into a single, targeted fortnightly publication. The solution leveraged Poppulo's analytics to make data-driven decisions, allowing for precise audience segmentation and content personalization. This resulted in dramatically improved engagement, with the newsletter achieving an 85% open rate and click rates of up to 20%, far surpassing industry benchmarks. The vendor, Poppulo, was credited with revolutionizing the team's approach and directly enabling the successful integration.

Cambridge University Press