Case Study: Cambridge University Press achieves 85% open rates with Poppulo

Cambridge University Press & Assessment Galvanizes Engagement with Data-Driven Communications

Cambridge University Press & Assessment brought together Cambridge University Press and Cambridge Assessment in August 2021, creating a global organization with more than 6,000 employees and a 15-person internal communications team. During the merger, and amid the COVID-19 pandemic, the team needed to make communications cut through, prioritize the most important messages, and improve engagement across a diverse employee base.

Using Poppulo for internal communications newsletters, Cambridge University Press & Assessment consolidated several newsletters into one fortnightly publication, used analytics to refine content, and targeted and personalized messages by audience, location, product group, and department. With Poppulo, its Connect News newsletter reached 85% open rates and click rates of up to 20%, while the team said engagement rose above industry and peer benchmarks.

Cambridge University Press

Kate Hughes

Group Internal Communications and Engagement Manager